The Blog Project
The Blog Project
A world of its own needed a design to match.
We built it from the ground up.
A world of its own needed a design to match. We built it from the ground up.
Client:
Client:
TheBlog
Agency:
Agency:
In-house
Date:
Date:
Ongoing
Project Type:
Project Type:
Management - Branding - Visual design
Tools:
Tools:
Wordpress - Photoshop - Instagram
Role:
Role:
Project Manager - Creative director
About The Blog:
About The Blog:
The Blog is an independent editorial platform built around a simple idea: a savvier, more qualitative way of life. With categories spanning philosophy, wellness, art, culture, relationships, and fashion. it's a curated universe for people who want more depth from the content they consume online.
Facil.AI needed a full rebrand that could do two things at once: stand out in a saturated market and earn the trust of enterprise clients. The energy management industry normally defaults to safe, corporate aesthetics and they wanted nothing to do with that.
The Challenge:
The Challenge:
The Blog started as an idea in Nicole's head. No logo, no visual identity, no design system, no social media presence or a visual starting point. Everything had to be built from zero.
Facil.AI needed a full rebrand that could do two things at once: stand out in a saturated market and earn the trust of enterprise clients. The energy management industry normally defaults to safe, corporate aesthetics and they wanted nothing to do with that.
