The Blog Project
The Blog Project
The Blog Project
A world of its own needed a design to match.
We built it from the ground up.
A world of its own needed a design to match. We built it from the ground up.
Client:
Client:
TheBlog
TheBlog
Agency:
Agency:
In-house
In-house
Date:
Date:
Ongoing
Ongoing
Project Type:
Project Type:
Branding
Visual Design
UI/UX Design
Branding
Visual Design
UI/UX Design
Role:
Role:
Project Manager
Creative Director
Project Manager
Creative Director
About The Blog:
About The Blog:
The Blog is an independent editorial platform built around a simple idea: a savvier, more qualitative way of life. With categories spanning philosophy, wellness, art, culture, relationships, and fashion. it's a curated universe for people who want more depth from the content they consume online.
Facil.AI needed a full rebrand that could do two things at once: stand out in a saturated market and earn the trust of enterprise clients. The energy management industry normally defaults to safe, corporate aesthetics and they wanted nothing to do with that.
The Blog is an independent editorial platform built around a simple idea: a savvier, more qualitative way of life. With categories spanning philosophy, wellness, art, culture, relationships, and fashion. it's a curated universe for people who want more depth from the content they consume online.
The Challenge:
The Challenge:
The Blog started as an idea in Nicole's head. No logo, no visual identity, no z system, no social media presence or a visual starting point. Everything had to be built from zero.
Facil.AI needed a full rebrand that could do two things at once: stand out in a saturated market and earn the trust of enterprise clients. The energy management industry normally defaults to safe, corporate aesthetics and they wanted nothing to do with that.
The Blog started as an idea in Nicole's head. No logo, no visual identity, no z system, no social media presence or a visual starting point. Everything had to be built from zero.
